CRO Specialist
More traffic won't fix a leaking funnel.
I help growing Norwegian e-commerce brands convert more of the traffic they already have, through specialized CRO, not generic marketing.
4 analyses per month
Send a request to secure your spot.
Sound familiar?
More visitors. Same conversion rate.
You've invested in ads, SEO, maybe an agency or two, and the traffic is arriving just fine. Yet something still doesn't add up when you look at the numbers.
Visitors drop in and slip away again, carts are left sitting half full, and the checkout flow leaks on the way to the finish. So every month you nudge the acquisition budget up a little more, hoping something will finally give.
What most agencies won't say out loud is that more traffic doesn't automatically become more revenue. When the experience after the click doesn't hold together, you're really just paying to send even more people into a leaking funnel.
The process
Here's how I work.
Diagnose the mechanism, not the symptom
Where people leave is easy to see. Why they leave needs a pattern library. I work through 10 friction patterns rooted in behavioral psychology and the Fogg Behavior Model. Diagnosis, not guesswork.
Prioritize with PB&ICE, not gut feel
Every hypothesis gets scored on Purchase Motivation (weighted ×2), Brand Commitment, Impact, Confidence and Ease. You get a defensible run order anchored to revenue proximity, not a wish list.
Ship or test based on the data you actually have
Norwegian SMBs rarely have traffic for classical A/B tests. High-confidence hypotheses get shipped and monitored. The rest get tested where the MDE math holds. You don't wait 22 weeks for a test that couldn't have run anyway.
WORK
Examples of leaks I've found.
Three patterns I see repeatedly on Norwegian e-commerce sites. Each case demonstrates one distinct mechanism.
About me
This is where I come in.
I'm Givano, a CRO specialist working with growing Norwegian e-commerce brands. I dig into your funnel, find exactly where you're losing people and why, then build a clear plan to fix it.
The road here went through design and business development. Designing sites taught me one thing: how a site looks matters far less than what it does for the business. The last few years I've been deep in behavioral psychology, because that's where the answer to why people don't buy actually lives.
No fluff, no vanity metrics. Just an honest look at what's broken and what it's worth fixing.
You can find me on LinkedIn.
Traffic isn’t the problem. The experience after the click is. That’s where I work.
Tools I use
GA4
Microsoft ClarityCommon questions
Let's be honest.
Depends on scope. The free analysis is a one-off review. A full engagement typically starts with a month of diagnosis and a prioritized fix list, then continues with implementation and iteration as long as testing remains meaningful. You don't commit beyond the next milestone.
Probably because the diagnosis was wrong. Most CRO work starts with button colors and generic best practices. That's surface tweaking on top of a behavioral problem. I start with the mechanism: why people leave, what actually stops them from converting. When the diagnosis lands, the fixes do too.
No. You get three concrete findings with mechanism and hypothesis. If we end up working together after, good. If not, you have a diagnosis you can use independently.
WHAT YOU GET
What's in your free analysis.
A bounded slice of step 1 of the process. Three concrete deliverables, no obligations.
First impression diagnosis
Where visual and cognitive friction stops visitors in the first seconds.
3 biggest leak points
The places costing you the most, with a clear explanation of why.
30-min walkthrough
We review the findings together. You ask questions. You own the output.
Want the full funnel analysis, prioritized fix list, and revenue estimates? That's when we talk about an engagement.
Every day your funnel leaks is revenue you don't get back.
I'll analyze your site, find where you're losing people, and tell you exactly what to fix. No cost, no obligation. Just a clear picture of what's broken and what it's worth. If it's useful, great. If you want to take it further, we talk.
4 analyses per month · Send a request to secure your spot.
No obligations. No pressure. Just real insights.