Redesign TMH Kran
Conceptual redesign of an existing B2B website, focused on improving clarity, user flow and contact initiation.
#UX-design #HeuristicEvaluation #Prototyping #Figma
Website TMH
The existing contact page mainly presents static information without clearly guiding users toward action. The lack of visual hierarchy and emphasis makes it unclear what users should do next, increasing cognitive load and friction for users who want to get in touch quickly.
Redesigned prototype
The redesigned contact page focuses on guiding users toward a clear next step through a structured inquiry flow. A strong visual hierarchy and clear call to action reduce cognitive load and make it easier for users to initiate contact quickly and confidently.
Website TMH
The existing contact page mainly presents static information without clearly guiding users toward action. The lack of visual hierarchy and emphasis makes it unclear what users should do next, increasing cognitive load and friction for users who want to get in touch quickly.
Redesigned prototype
The redesigned contact page focuses on guiding users toward a clear next step through a structured inquiry flow. A strong visual hierarchy and clear call to action reduce cognitive load and make it easier for users to initiate contact quickly and confidently.